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Five steps to email marketing success
Your customers are listening. Make sure you are being heard. Competition is tough. Everyone is looking for that edge to convert potential clients into loyal customers. Email marketing (when done right)...
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Brand blogging is alive and well, offering unparalleled impact
The pros report that corporate blogs generate increased leads and social network activity – and higher returns The reports of brand blogging’s death have been greatly exaggerated. Despite the research...
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Why branding with an official blog is a must
When used right, corporate blogs are tools that can yield huge impact. It can be argued that all digital marketing tactics are essentially employed with specific goals in mind: to increase visibility...
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Get to know Mad Mimi’s email metrics modules
The good folks at Mad Mimi designed their site to help you succeed. One great resource is the statistics module. You should use your stats to fine-tune your campaigns — from the way you collect emails,...
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The true ROI of content and social marketing
Publishing branded content and sharing it via social networks makes a lot of sense, but does it actually bring in revenues? Love it or hate it, welcome to the golden age of inbound marketing, social...
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Newsletters and blog content – a match made in heaven
When managed with synergy potential in mind, brand blogs and marketing emails can work together to generate and nurture business leads for awesome results. Blogs and e-newsletters are both essential...
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3 blogging principles for content marketing mastery
Let’s take a realistic look at some blogging musts that can help you to increase your readership and boost the value of your brand. Brand blogging is easy, right? Just write, post, and go viral! If it...
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4 brand blogging pitfalls to avoid like the plague
You might be doing everything else right on your blog, but if you make these mistakes, none of your good work will matter. Don’t undermine your brand’s credibility with these blogging snafus. Since...
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Using metrics to inform agile email marketing
Sending emails is one thing, but sending emails that your subscriber community looks forward to receiving, reading and clicking on is another. It’s time to start thinking about your email marketing...
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